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Payday loans may be controversial, but they’re still big business. Customers rely on them to get them through what they perceive as a short-term need for cash, and the loans’ high fees and interest rates can make them a profitable risk to take for the lender. Before signing an agreement to become a payday loan affiliate, make sure you’ll be getting the support you need to succeed.

Pick the Right Provider

Making money in the payday loan business requires finding a lender with a good reputation among both affiliates and customers. Perform some due diligence and research the companies you’re considering working with. Flag any reports of legal trouble or affiliates not being paid on time. If you’re going to tie your website’s reputation to another company’s performance, make sure you do so with confidence that it won’t come back to haunt you later. In addition, make sure you’re complying with your state and local regulations to avoid any legal trouble.

Take Advantage of Customer Support

If you’re just starting out as a payday loan affiliate, you’ll want to work with a company that has the tools you need to draw business. Many have a portfolio of generic website templates you can use to create a landing page that draws people from your site to theirs, and marketing suggestions that have worked for others. Pick a provider with round-the-clock customer support to answer questions, whether your issue is a bad link or a delayed payment.

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Draw Traffic

You can’t make money as a payday loan affiliate unless you generate traffic to your own website first. Create content that’s geared toward an audience that may find itself needing payday loans. Blog posts that offer ideas on how to get money fast that tout payday loans as one alternative can reach people already likely to be considering such services. Content that’s search engine optimized, with phrases that readers have been looking for, will appear higher in search engines and give your content a better chance of being read.

Develop Marketing Strategies

As your affiliate business grows, you may find yourself wanting to devote more resources to it in an effort to expand the business. Placing advertisements on other websites can draw traffic to your own page. Look for sites that attract the target audience you’re looking for, such as personal finance websites. Email marketing can be another effective strategy. You can pay an email marketing company to send out a solo mailing touting your services to increase your conversion rates. As your business grows, you may even find that radio or local TV advertising may be a cost-effective option. Study each completed campaign to see what approaches worked and what performed lower than expected, and adjust future efforts accordingly.

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Get Paid

Because becoming an affiliate may involve no more than creating a banner or text link on your webpage that links to an established payday loan provider, or a landing page that the company provides for your use, your start-up costs are negligible. That doesn’t mean you’ll necessarily make a lot of money, however. Make sure your agreement with the affiliate specifies what activities generated from your site will trigger payments and how much you’ll get for each. Some pay for every application that gets filled out, for example, while others only pay when the loan is approved or funded.

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